Atlantic East Announces Partnership With Under Armour and BSN Sports
LANCASTER, Pa. – The Atlantic East Conference announced on Thursday that it has entered into a five-year partnership with Under Armour, Inc., through BSN SPORTS, the first Division III conference to have a partnership with Under Armour.
The Baltimore-based global leader in performance footwear, apparel and equipment is now the official outfitter for the Atlantic East and serves as an official sponsor of all AEC Championship events.
We are very excited to be the first NCAA Division III Conference to partner with Under Armour and BSN Sports,” said Atlantic East Commissioner Jessica Huntley. “BSN has become a leading supplier across the country and Under Armour is one of the elite brands in the industry, and we very pleased to begin this valued partnership.”
Through the agreement, the company will provide the AEC staff with access to footwear, apparel and equipment. Additionally, BSN SPORTS will serve as the exclusive dealer of all Under Armour products to the AEC and assist with getting UA apparel on the official online store of the Atlantic East.
"We are excited to work with the Atlantic East Conference in elevating the performance and impact of their students, athletes and fans," said Todd Northrop, Vice President of BSN SPORTS - Collegiate Select Division. "This strategic relationship provides the finest apparel and athletic products to the conference office staff and championships. We are proud to be their partner, and pleased that we can elevate the fan and student athlete experience."
The Atlantic East joins the growing Under Armour roster that includes a host of Division I schools and conferences such as the Mid-American Conference, Conference USA, the University of Notre Dame, UCLA, the University of Maryland, and many more.
ABOUT Under Armour, Inc.
Under Armour, the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world's largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit
www.ua.com.
ABOUT BSN SPORTS
BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 2,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit
www.bsnsports.com.